April 23, 2008

With me or against me

Guerrilla marketing can certainly be a great tool for your company and really help your brand get awareness. The opposite is unfortunately true as well and guerrilla marketing tactics are more and more used against certain brands, ideas and thoughts. An example of that is the following Greenpeace Youtube video with the message "Unilever, the makers of Dove beauty products, are buying palm oil from suppliers who destroy Indonesia's rainforests." At the date of this posting the video had a bit more than 90,000 views and 118 text comments.

Via Adverblog


  1. So why did Greenpeace set their sights on Dove? I'm guessing (without having done too much research on the subject) that many, many other cosmetic brands (as well as chocolate brands) use palm oil in their products?

  2. Well, I am not sure, but it appears that they make an easy target due to their size.