April 21, 2008

Scary stuff

A unique guerrilla marketing campaign was used to promote the exclusive thrillers and horror films on 13TH STREET NBC. A bathroom of a nightclub in Hamburg was prepared so that when someone entered the room, the light goes out and black light comes on.

The black light then makes a seemingly bloody crime scene visible with the words "See what others don't see. 13TH STREET. The Action and Suspense Channel"

Agency: Jung von Matt / Hamburg

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