It appears that Zyrtec is now being promoted outside the traditional marketing channels one would expect. People in Boston recently stumbled upon hand written flyers on telephone poles with the message: "Missing 2 Hours. Last Seen: While waiting for Claritin to start working. If found please call: 1-800-4-Zyrtec."
Will we now see more pharmaceutical companies pushing guerrilla marketing ideas?
Via: Adrants
Friday, April 18, 2008
Missing
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1 comments:
Great post. Saw it on the street in San Francisco and it made me look. I didn't call but it definitely got my attention!
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