April 18, 2008


It appears that Zyrtec is now being promoted outside the traditional marketing channels one would expect. People in Boston recently stumbled upon hand written flyers on telephone poles with the message: "Missing 2 Hours. Last Seen: While waiting for Claritin to start working. If found please call: 1-800-4-Zyrtec."

Will we now see more pharmaceutical companies pushing guerrilla marketing ideas?

Via: Adrants

1 comment:

  1. Great post. Saw it on the street in San Francisco and it made me look. I didn't call but it definitely got my attention!