April 25, 2008

Hip political guerrilla marketing

I am not quite sure what kind of marketing activities I would expect at election events, but most likely not one from a company like Abercrombie & Fitch. At a recent televised Barack Obama speech in Pennsylvania, 3 guys with various Abercrombie & Fitch shirts were sitting conspicuously behind Obama. I guess if you want to do some guerrilla marketing to a younger, hipper politically interested audience, you best set up that campaign around a younger, hipper candidate such as Barack Obama.

Via:5 blogs before lunch

1 comment:

  1. I was watching this on television and wondering "what the heck is up with the blatant abercrombie shirts?"

    The guy in the big FITCH t-shirt on the left was the most distractive.