April 07, 2008

Guerrilla marketing or PR disaster?

Woody Allen recently sued American Apparel for using his image in a billboard campaign without his permission. Only a limited amount of folks would have seen it, but because of the much discussed and talked about lawsuit, the pic and the story seems to be gaining in popularity. The question now beckons if the lawsuit is actually just a clever marketing campaign for American Apparel and Woody Allen is nicely compensated for his gig in the scheme.


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