IKEA recently converted the Kobe Portliner Monorail into a colorful moving showroom to promote the new retail outlet at Port Island. This funky guerrilla marketing train has a colorful exterior, nifty upholstery and quite some style. Now that makes train traveling an even more pleasurable experience.

Via Pink Tentacle
Wednesday, April 16, 2008
Ambient IKEA train
Labels:
ambient marketing,
guerrilla marketing,
IKEA,
Japan,
Kobe,
Monorail
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