March 28, 2008

Homeless dinner setting

To remind people in Australia about the plight of the homeless, the Father Bob Maguire Foundation decorated trash bins to look like dinner place settings. To make sure that this guerrilla marketing effort was effective, the slogan "for the homeless, every day is a struggle. Donate today and help us feed the homeless" was added.

Agency: Clemenger BBDO, Australia

Via: Ads of the world

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