March 26, 2008
Geothermal guerrilla marketing
EnBw wanted to make people aware of their geothermal power station in Baden-Württemberg and decided to use a bit of guerrilla marketing for that. By adding a large white sticker to 2 silverish metal posts they really look like monster sized German power plugs, and the slogan "Energy that doesn't disappear. Geothermal Heat."
Labels:
ambient marketing,
EnBw,
Germany,
guerrilla marketing
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