March 31, 2008

Destructive guerrilla marketing

Will it blend is a fairly popular feature on youtube and sometimes the question is who actually gets more benefit from this guerrilla marketing activity. Clearly Blendtec, the company who makes the blenders and who is behind the site gets a lot of exposure and brand awareness, but what about those companies whose products find a very public demise in the blender? For example, the "will it blend-iPhone" has well over 4,000,000 views and over 12,000 comments, and the blend master clearly loves his iPhone.

No comments:

Post a Comment