February 11, 2008

Swiss invasion of Germany

On a nice sunny Fall day "snow" covered cars surely attract attention in big cities in Germany. This guerrilla marketing campaign for Swiss.com promoted the low fares starting at Euro 99.- and caught quite a few eyes.

Agency: conceptbakery, Germany


  1. Hi Herbert,
    thank you very much for this article about our Guerilla Marketing action for Swiss International Air Lines!

    Did you already see the video about this action aired by the Swiss tv-channel STARTV?

    Here is the link to this video that we just loaded up at youtube:


    Greez from Germany