Agency: RAPP Collins, Sydney, Australia
Via: I believe in advertising
Friday, February 1, 2008
Shark bite guerrilla marketing
To promote the Discovery Channel's show "Shark Week", surfboards that appeared to have been bitten by sharks were left on various hip Australian beaches. Guerrilla marketing staffers monitored the activities and made sure the surfboards did not "leave the beaches" and turn into souvenirs.
Agency: RAPP Collins, Sydney, Australia
Via: I believe in advertising
Agency: RAPP Collins, Sydney, Australia
Via: I believe in advertising
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2 comments:
Well I guess I would be interested more in this, if I had not done the very same campaign for them 4 years ago!
Read about it and see the original photos here -
http://www.onthegroundlookingup.com/2008/02/flattery-be-dam.html
Oh well, i guess a good idea is a good idea.
Sam,
I hear you completely. Unfortunately I am only the messenger.
H
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