February 01, 2008

Shark bite guerrilla marketing

To promote the Discovery Channel's show "Shark Week", surfboards that appeared to have been bitten by sharks were left on various hip Australian beaches. Guerrilla marketing staffers monitored the activities and made sure the surfboards did not "leave the beaches" and turn into souvenirs.

Agency: RAPP Collins, Sydney, Australia

Via: I believe in advertising


  1. Well I guess I would be interested more in this, if I had not done the very same campaign for them 4 years ago!

    Read about it and see the original photos here -

    Oh well, i guess a good idea is a good idea.

  2. Sam,
    I hear you completely. Unfortunately I am only the messenger.