As part of a new guerrilla marketing campaign, BMW created a fictitious festival called Rampenfest (ramp festival) in a fictitious town named Oberpfaffelbachen to launch the new 1-Series BMW "to the USA." What is Rampenfest? Apparently the most amazing event in the history of Bavaria. "To celebrate the launch of the new BMW 1-Series in America, we have constructed a gigantish Ramp to launch a BMW 1-Series into America. Our ramp stands an impressive 454 meters -- tall enough to launch a 300-horsepower 1-Series over the Atlantic and into America!"