February 29, 2008

Launch it like you mean it

As part of a new guerrilla marketing campaign, BMW created a fictitious festival called Rampenfest (ramp festival) in a fictitious town named Oberpfaffelbachen to launch the new 1-Series BMW "to the USA." What is Rampenfest? Apparently the most amazing event in the history of Bavaria. "To celebrate the launch of the new BMW 1-Series in America, we have constructed a gigantish Ramp to launch a BMW 1-Series into America. Our ramp stands an impressive 454 meters -- tall enough to launch a 300-horsepower 1-Series over the Atlantic and into America!"






Via: Jalopnik

4 comments:

  1. That is very funny.

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  2. I think they stole a MINI Cooper idea

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  3. the MINI cooper concept, as i remember was about a scientist who creates robots out of coopers to keep cars safe. seems very different. both very smart.

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  4. I listened about fuel prices sky high, but this is ridicolous! :)

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