February 08, 2008

Guerrilla scare tactics

It seems sometimes people need to be scared to their senses. In South Africa the Bosch EAZEO CCTV Security System was marketed by showing the disadvantages of not having one. Crews took Polaroid photos outside of homes and businesses and attached stickers with information about the CCTV system on the back of those Polaroids before dropping them in their respective mailboxes. "With the Bosch CCTV system you would have seen us."

Agency: DDB, South Africa

Via: DirectDaily

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