February 27, 2008

Guerrilla light campaign

Princeton Tec has a very funky video to introduce/promote their new Fuel headlamp.

5 comments:

  1. Phew! Cool video, save for two things:

    a.) the soundtrack blows!
    b.) the light concept was already done by Sprint's now famous (and viral) ad

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  2. Thanks for the great blog.

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  3. Not completely new but still pretty cool.

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  4. Thanks, Herbert - And thanks to your readers for their comments. We did the soundtrack ourselves, we produced the entire project for $3,000. And while Sprint's light graffiti project has the greatest awareness, there are lots of people that played with the concept before. You can see some other examples at http://www.litegraffiti.com/

    MG

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