Princeton Tec has a very funky video to introduce/promote their new Fuel headlamp.
Wednesday, February 27, 2008
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5 comments:
That is a great video.
Phew! Cool video, save for two things:
a.) the soundtrack blows!
b.) the light concept was already done by Sprint's now famous (and viral) ad
Thanks for the great blog.
Not completely new but still pretty cool.
Thanks, Herbert - And thanks to your readers for their comments. We did the soundtrack ourselves, we produced the entire project for $3,000. And while Sprint's light graffiti project has the greatest awareness, there are lots of people that played with the concept before. You can see some other examples at http://www.litegraffiti.com/
MG
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