Wednesday, February 27, 2008

Guerrilla light campaign

Princeton Tec has a very funky video to introduce/promote their new Fuel headlamp.

5 comments:

John said...

That is a great video.

Mark Schoneveld said...

Phew! Cool video, save for two things:

a.) the soundtrack blows!
b.) the light concept was already done by Sprint's now famous (and viral) ad

Michelle said...

Thanks for the great blog.

rob d said...

Not completely new but still pretty cool.

Base Camp Comm. said...

Thanks, Herbert - And thanks to your readers for their comments. We did the soundtrack ourselves, we produced the entire project for $3,000. And while Sprint's light graffiti project has the greatest awareness, there are lots of people that played with the concept before. You can see some other examples at http://www.litegraffiti.com/

MG