Princeton Tec has a very funky video to introduce/promote their new Fuel headlamp.
Subscribe to:
Post Comments (Atom)
A closer look at guerrilla marketing and non traditional marketing concepts from around the world and a great platform to feature our own guerrilla marketing efforts.
about us
- Guerrilla Communication
- A non traditional marketing company with unique expertise in viral and guerrilla marketing. Plus we do regular marketing too.
our website
become a facebook fan
follow us
nifty advertising / marketing sites
Aware of our surroundings
blog archive
That is a great video.
ReplyDeletePhew! Cool video, save for two things:
ReplyDeletea.) the soundtrack blows!
b.) the light concept was already done by Sprint's now famous (and viral) ad
Thanks for the great blog.
ReplyDeleteNot completely new but still pretty cool.
ReplyDeleteThanks, Herbert - And thanks to your readers for their comments. We did the soundtrack ourselves, we produced the entire project for $3,000. And while Sprint's light graffiti project has the greatest awareness, there are lots of people that played with the concept before. You can see some other examples at http://www.litegraffiti.com/
ReplyDeleteMG