January 23, 2008

Havaianas: Say it through flowers

To promote their new style flower imprinted flip flops, Havaianas created flower beds reminiscent of their flip flops. It showed the connection of Havaianas to nature and also made passersby aware of the brand's funky colors and designs. Nice guerrilla marketing.

Agency: BBDO New York

Via: Ads of the world


  1. that is the coolest ad ever, now i wish they'd totally sell that to be able to put it as a place for our plants and flowers in our garden.

  2. Havaiaanas does a great job with all their ads.

    Cool blog.