January 18, 2008

Apple ad turned viral

if you visit the website of the New York Times you are likely to stumble upon a well executed advertisement from Apple. In a play on an older interactive ad, PC actor John Hodgman reacts to the Wall Street Journal quote in the banner ad above and tries to change the pro-Apple ad by pasting "NOT" at the end of "Leopard is better and faster than Vista". This ad is now traveling like wildfire around the internet giving Apple (the advertiser) and the NY Times (the advertising vehicle) a great viral marketing boost.

via: Ad Freak

1 comment:

  1. I never saw it but it sounds like the way the internet ads need to move on. Very cool