December 31, 2007

Smart use of ticket space

To promote the Smart convertible in Spain, movie tickets had an image of a Smart printed on the backside. Once the ticket was ripped apart, a convertible Smart was revealed.
Nice guerrilla marketing.

December 27, 2007

Big load marketing

Thrifty is best known by most as a car rental place. But they also rent out trucks and in order to promote this service, they used the following ambient marketing campaign.

Via: I believe in advertising

December 20, 2007

Gelato guerrilla marketing

Italian bicycle saddle company Fizik figured out that nothing is sweeter in the hot Nevada desert than some fine Italian gelato. During the 2007 Interbike Outdoor Demo trade show they utilized some of their pro athletes dressed up as gelato artists, and in a nifty guerrilla marketing stunt passed out fresh cold handcrafted Italian gelato to parched trade show attendees. Matched up nicely in line with their hand crafted Italian saddles.

December 15, 2007

Interactive billboards

These projected interactive billboards for Fido in Toronto, CA surely will get a lot of attention and will get people talking. Ideally of course talking on Fido cell phones. A very interesting ambient marketing approach.

December 12, 2007

Simple does it

A simple guerrilla marketing campaign for the ski resort of Mont Grand-Fonds in Canada was created with blue paper and simple stickers.

Agency: Cossette Communication Marketing

December 10, 2007

Mental health guerrilla marketing activity

The Canadian Mental Health Association utilized a nifty guerrilla marketing campaign to educate the public that mental illness will affect 1 in 5 people. Thousands of "1 in 5" scratch off tickets were left in office buildings, food courts & shopping malls for people to find, scratch & learn. Certainly a lottery game you don't want to win.

Agency: MacLaren McCann Calgary, Canada

December 07, 2007

Guerrilla helmet safety warning

A very cool guerrilla marketing campaign for bicycle helmet safety was done in Switzerland with eggs. 200,000 eggs had human faces painted on them and were distributed on the streets. As you look at the eggs you realize that your head is quite fragile too.

Via: Direct Daily

December 05, 2007

Guerrilla marketing for aliens?

As part of a guerrilla marketing campaign for KFC, a giant Colonel Sanders image was laid out in the Nevada desert and can be now seen on Google Earth and Google Maps. After all, aliens want Kentucky Fried Chicken too. :-)

December 03, 2007

Interesting business card

This ambient marketing business card for a personal trainer named Poul Nielsen requires a bit of a workout in order to be able to read it. It also requires the recipient to remember the phone number, as both hands are busy with the "card" and can't be used to write the number down as he/she reads it.

Via:Frederik Samuel