November 30, 2007

Not so appetizing guerrilla marketing tactic

This not so appetizing guerrilla marketing campaign for a Quentin Tarantino DVD release is very powerful and hard to overlook. Very memorable indeed.

November 28, 2007

IAMS ambient marketing

Who needs a rear windshield wiper anyway? The IAMS ambient marketing campaign converted one into a cute cat tail to promote their pet food. Oh how happy.

November 26, 2007

Seeing through dogs

Guide dogs have been vital for blind or otherwise visually impaired people to get around. The following ambient marketing campaign for KNGF guide dogs makes a clear statement how dogs allow you to see "through" them.

Via: Ads of the World

November 23, 2007

Hot stuff

Pretty interesting guerrilla marketing action for Wolf hot sauce in Thailand. Strategically placed images were placed on hand dryers in bath rooms to remind folks how "hot" their sauce is.


November 21, 2007

Both sides of the story

With smartly placed ads on corners of buildings, BBC America promotes that they cover "both sides of the story." Very nice.

November 19, 2007

No more land mines

Ad agency Bray Leino in the UK sent these boxes out at Christmas to remind people that they are donating money to the "No more land mines trust" in lieu of sending cards.

I think the No More Land Mines trust should use this guerrilla marketing idea to get people to donate money.

Via: Ads of the World

November 14, 2007

Children know no boundaries

While we are aware that children do not know their boundaries, we sometimes need to be reminded of that fact. This ambient marketing campaign for child safety does exactly that. Very nice.

Agency: Bund Schweizer Werbe Agenturen


November 12, 2007

Guerrilla marketing scare tactic

These custom pacifiers created for and distributed by an orthodontist in Germany make it very clear for parents what the teeth of their babies might look like if not checked regularly. Very scary and effective guerrilla marketing tactic.

November 09, 2007

No gorilla here

Sometimes a creative guerrilla marketing campaign can ride very nicely on the coat tails of an original marketing concept or guerrilla marketing idea. Here Wonderbra spoofs the original Cadbury viral youtube gorilla ad with a much less hairy drummer.

November 07, 2007

The ambient Donkey Kong

To promote a computer games museum in Berlin, Germany, a complete construction scaffold was utilized for some ambient marketing. With several canvas images the scaffold looked like a scene out of Donkey Kong. Very nice.

Agency: Scholz & Friends, Berlin


November 05, 2007

Monster guerrilla marketing

A crushed vehicle in a parking spot near you would certainly get our attention, and featured below is actually a very nifty guerrilla marketing activity for a monster truck event called Monster Jam.

Agency: DDB Toronto (CAN)