October 26, 2007

Want to do guerrilla marketing?

Here is your chance, Firefox gives you the opportunity to do guerrilla marketing for them. You can apply for the gig at operationfirefox.com.

October 24, 2007

Leica zooms in

What a great ambient marketing idea to show off the awesome 12x zoom capability of the Leica V1-Lux camera by having closeup images on billboards of the background behind the billboard.

Agency: Young & Rubicam, Switzerland






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October 22, 2007

VW EOS ambient shadow

In this cool ambient marketing campaign, a perfectly placed "shadow" billboard allows the sun to promote a test drive in the new VW EOS convertible. "Perfect weather for a test drive."

Agency: DDB Duesseldorf, Germany




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October 19, 2007

World Wildlife Foundation goes ambient

The World Wildlife Foundation uses an interesting ambient marketing campaign to warn of the issues of deforestation. A cutout in the shape of South America gets less and less green as more paper gets used, symbolizing the loss of forests. "Save the paper, save the planet."

Agency: Saatchi&Saatchi, Denmark


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October 17, 2007

Ironman Hawaii guerrilla marketing

Almost 2000 athletes and several thousand family members, industry folks and media members gather each year for the Ironman Triathlon World Championship in Kona, Hawaii and it is truly an amazing event. This year www.coffeesofhawaii.com showed up with their floating Espresso bar trimaran on the swim course and passed out cool Coffees of Hawaii samples and water to swimmers during the week leading up to the race. Very nice non traditional marketing and talk about a captive audience.


The floating Espresso bar is out there



The coffeesofhawaii.com trimaran in all its beauty on Dig Me beach



This was well worth the long swim



Looks like rush hour traffic on the swim course



The well earned reward after a 700 meter or so swim



The bar is quite busy at times

October 15, 2007

Timing is often everything

During a recent railway strike in Germany, Snickers took advantage of the situation with a nifty guerrilla marketing idea. They passed out snickers bars in pedestrian zones and near taxi stands with the slogans "If the railway strikes, we'll be just walking then" and "If the railway strikes, we'll be just driving then." Quick thinking and acting were crucial to pull this stunt off.

Agency: BBDO Germany



October 12, 2007

Fresh Salads

Guerrilla marketing is not really always planned. In some cases it may just be a very nicely done ad or billboard that people find fascinating and take pictures of and spread around. Such is the case of this very cool "Fresh salads" ad for McDonalds.


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October 10, 2007

Ambient climate change warning

Penguin ice sculptures were placed in public parks in Sao Paulo, Brazil by 50graus.org to keep the mind of people on the climate change. Simple and clean guerrilla marketing.



October 08, 2007

Those MINI maniacs

There seems to be no shortage of ideas to promote the MINI Cooper brand and here is another very simple guerrilla marketing execution for MINI. Most likely done by brand fanatics and not an official marketing company, but that makes it very nice. Not sure how long it'll stay there but most likely long enough for people to talk about it and take pictures.

October 05, 2007

Monkey business

Del Monte seems to have let Disney do a bit of ambient marketing on their bananas for the newly released Jungle Book dvd set. Orang Utan King Louie of the Jungle Book is gracing the labels of certain bananas and this is actually a very smart connection.


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October 03, 2007

Abused kids are silent

This is a very powerful ambient marketing campaign to fight the abuse of children in Brazil. The use of duct tape is very strong visual reminder that often the victims can't speak up. The slogan says "The biggest victims of sexual abuse do not speak. Call 100 and do that for them."






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October 01, 2007

Pasta power, not doping

German pasta maker Alb-Gold recently infiltrated the cycling World Championships in Stuttgart, Germany with an interesting ambient marketing campaign. Doping in cycling has been in the news all over the world and so this play on doping is quite appropriate. They placed and handed out samples of their famous Spaetzle in key locations with the note: Red card for doping, use pasta power instead.