September 24, 2007

Banned and effective

MINI projected massive images of the new MINI Clubman on a big high rise in Frankfurt during the IAA car show. Other companies complained about this guerrilla marketing campaign and after a few days MINI had to stop the light show. But the fight against the ad really only helped MINI.

September 21, 2007

Highlight this guerrilla marketing campaign

An over sized Stabilo Boss highlighter placed inline with the yellow escalator safety marks gives the impression that these highlighters last forever.


September 19, 2007

Drunk driving prevention

This ambient campaign for MADD (Mothers against drunk driving) was placed in bathrooms of restaurants and bars to remind patrons that driving drunk may have terrible consequences.


September 17, 2007

Highland Games action

If you walked upon this ambient marketing campaign you would most likely have no doubts what they are trying to advertise.

September 14, 2007

Wrangler mannequin army invades Paris

To promote the Wrangler brand in fashion conscious Paris, an army of 60 Wrangler clad mannequins was set up in trendy areas. This ambient marketing effort coincided with the Who's Next 2007 fashion show.


September 12, 2007

Stopping running water

Denver Water is no stranger to ambient marketing campaigns and during the 4th quarter of a recent Colorado-Colorado State football game they had a "running toilet" get stopped (tackled) by a security guard. No toilet humor here, but a unique and memorable guerrilla marketing effort for their "Stop running water" campaign.


September 10, 2007

Ambient rough roads

An interesting ambient campaign for Ford in Chile utilized imprinted carpet material that looked like a rough road. Signs then told drivers that this is how a Ford Ranger would feel like if driven over such a "rough road." This guerrilla marketing stunt was apparently only done in extreme low speed areas to ensure safety.


September 07, 2007

Guerrilla pizza delivery

This marketing stunt for Papa John's Pizza in Peru is actually a bit older but it is still a great guerrilla marketing campaign just the same.

September 05, 2007

Street guerrilla marketing

Stickers attached to manhole covers served as a very powerful reminder that many people are falsely imprisoned around the world and often in terrible conditions. Very nicely executed guerrilla marketing effort for Amnesty International in Poland.


September 03, 2007

Literacy guerrilla marketing

The Greenville Literacy Association wanted to raise money with a giant book sale and asked the community to donate books for it via a very diverse guerrilla marketing campaign. For example steps were turned into stacks of books, mini books were left in restaurants, the face of a parking garage was turned into huge book shelf and books were also left on grocery store shelfs, all asking "Have any books lying around?"

Very nice execution.