August 31, 2007

Bronx Zoo guerrilla marketing

These very simple cutout posters for the Bronx Zoo will most likely put a smile on the faces of passers by and remind them to go back to the Zoo. Very nice ambient/street marketing.


August 29, 2007

Nike guerrilla marketing

Nike passed these cards out to runners so they can alert their friends and family that they have "gone running". Very nice ambient / guerrilla marketing work.


August 27, 2007

Put a bag on it

To promote the show Ugly Betty in New Zealand, over sized brown bags were placed over Ugly Betty signs with only the time of the show still revealed. Simple, clean and memorable.


August 24, 2007

Underground guerrilla marketing

Very nice guerrilla marketing for Allianz Insurance. Stickers with the line "Your car has plenty of enemies! Protect it with the best insurance" were placed on scratched up pillars and posts all over the Czech Republic.


August 22, 2007

Expensive guerrilla marketing?

The assumption often is that all guerrilla marketing is inexpensive and that is certainly not true. The idea is indeed to outwit the competition and not neccessarily outspend them, but that does not mean cheap or at no cost. But sometimes it is truly inexpensive as in the guerrilla marketing example for Nike soccer guerrilla below.
Very nice and simple.

August 20, 2007

Ambient theatre marketing

Several monster afro picks were stuck in big bushes to promote the Alliance Theatre's production of Cuttin' Up, a play about the culture of the African-American barber shop. A very nice guerrilla marketing idea.

via: email

August 17, 2007

Advertising for peanuts

Taberu me creates very unique business cards on peanuts and other small surfaces via a laser engraver. This "advertising on peanuts" setup appears to lend itself well for guerrilla marketing and may allow you to get your business cards or messages "smuggled" into certain restaurants, bars and other places.

via: Treehugger

August 15, 2007

Ambient soda marketing

This Schweppes ambient marketing stunt is a pretty interesting idea to promote a soda for sure, but I would prefer if my soda stayed inside the bottle.

August 13, 2007

Reverse graffiti guerrilla marketing

An interesting trend in guerrilla marketing / ambient marketing is selective cleaning reverse graffiti art. Basically the artists utilize existing dirty surfaces and clean through stencils selected areas. Found on walls, signs and streets.


August 10, 2007

Lego guerrilla marketing

The news world is buzzing about a 2.50m (7'4") giant Lego man who has "mysteriously" washed up on a beach in Holland. People seemed to be puzzled where the giant Lego man came from. Guerrilla marketing possibly? :-)

Agency: unknown

August 08, 2007

Come clean now

Come Clean is a nice little micro site for The site allows you to confess your sins and they'll wash those sins from your hands. You can also of course confess positive things or brag a little. :-)

August 03, 2007

Parachuting coffee to consumers

Samples of Coffees of Hawaii arrived via "parachute" at various nice neighborhoods and in some busy touristy areas. This guerrilla marketing campaign came with a friendly reminder that coffee from can get shipped to the homes of customers at the frequency and quantity they desire.

agency: Guerrilla Communication

August 01, 2007

Wow that is a big straw!

A very nice guerrilla marketing campaign for the soft drink company Chino placed over sized straws around Italian cities. They were placed in fountains and other public spots to really get both the Italians and tourists alike very thirsty.

Agency: Enfants Terribles