July 30, 2007

Simpsonize me

Over the weekend I got several simpsonized images of various friends and thus I now know that this viral marketing campaign for Burger King is really getting around. Simpsonizeme.com is a small Burger King microsite where you can turn an image of yourself into a Simpsons character. As a fan of the Simpsons I had to get myself simpsonized too.

July 27, 2007

Edding works on any surface

A very nice ambient marketing campaign for Edding markers is all about that it "works on any surface". The message is projected out of a moving van onto the surface of all kinds of buildings in a very popular area of Hamburg, Germany.
Glad we got our projector ordered already. :-)

July 25, 2007

July 23, 2007

Broadband delivers BIG files

A very interesting ambient approach for Net Virtua to promote their broadband capabilities. "Is this how your company sends big files?"

via: directdaily

July 20, 2007

Homer's peace offer

This may be one of the more unique guerrilla marketing stunts I've seen recently - a 180 foot painted version of Homer Simpson next to a similar sized carved in chalk bedrock pagan symbol on a hillside in Dorset, England to promote the new Simpsons movie.

via: AdFreak

July 18, 2007

Ambient cash drop

An interesting ambient marketing idea for Carlsberg beer. £5000 in £10 and £20 notes were individually dropped in various parts of London with a removable sticker that read "Carlsberg don’t do litter. But if they did it would probably be the best litter in the world". What kind of print ad could Carlsberg have bought for £5000? Not that much really.

What about the USA? 5000 $1 bills would really get your message spread out.

agency: Saatchi&Saatchi, London

via: adverbox

July 16, 2007

MINI Cooper guerrilla marketing

MINI Cooper is known for very interesting marketing ideas and very cool advertisements. Here is another example of a well thought out guerrilla marketing concept.
Plain, simple and to the point.

via: getitinwriting

July 13, 2007

ISEO ambient marketing

It would be tough to not look closer at a credit card stuck in your door. So ISEO strategically placed "credit cards" with a little sales pitch at various business complexes to raise awareness how easy it is to break in, if burglar proof locks are not used.

Agency: DDB Malaysia


July 11, 2007

Wii guerrilla marketing

Nintendo's urban promotion for the Wii in Italy is a series of interesting wall displays created by a series of post-it notes. On the backside of each note is a message inviting the recipient to relive the 80's through some classic games available on Wii. The promotion is called "Wii'll not forget" and it is very creative guerrilla marketing.

Agency: Leo Burnett

via: Lo Spremiagrumi

July 09, 2007

Hillary Clinton takes on the Sopranos

The campaign team for Hillary Clinton unveiled her new campaign song by spoofing the final episode of the Sopranos. In the spot Hillary and Bill Clinton show a sense of humor and appear that they are in touch with popular culture and emerging media. This commercial has been posted to youtube by several folks and between all the various uploads has now be seen by over 1,000,000 folks.

July 06, 2007

This is not good

Based on this recent news report, it seems that some of our Guerrilla Communication ideas have made someone very mad indeed. We may have to go underground.

Or are we just talking clever guerrilla marketing for a new TV show?

July 04, 2007

A Starbucks attack

In this guerrilla marketing campaign, samples of Coffees of Hawaii were left on cars in front of various Starbucks locations, with a friendly reminder that they can get amazing coffee from www.coffeesofhawaii.com shipped to their homes at the frequency and quantity they desire.

Agency: Guerrilla Communication :-)

July 02, 2007

Handle this guerrilla marketing idea

IWC is well known for their fine watches but they may not reach all their potential customers through traditional advertising means. Thanks to this interesting guerrilla marketing campaign, people can just casually try an IWC "watch" on for size and looks without any pressure.

Agency: not known