June 29, 2007

DHL delivers guerrilla marketing

A very nicely executed guerrilla marketing idea for DHL. "If it is where it belongs, it was probably delivered by DHL." Simple and effective.



June 27, 2007

Location, location, location

Location, location, location is not only important in real estate but also in marketing. The best marketing campaign is only as good as the location where it is placed. The "Life's too short for the wrong job" campaign for jobsintown.de actually custom created the creative for specific locations. Very nicely done.

Agency: Scholz & Friends, Berlin



June 25, 2007

Urban marketing of Titanic proportions

The following is a nice urban marketing effort to promote the new Titanic Exhibit at the Denver Museum of Nature and Science. Personal flotation devices were placed on the statues in and around the city of Denver, Colorado. Simple and clean.




via:adsoftheworld

June 22, 2007

Urban basketball redefined

To market the new Adidas A3 basketball shoes, trashcans in the street of Paris were hung several feet off the ground, pretty much at the height of basketball rims. This was meant to illustrate that the Adidas A3 shoes "boost your jump."
This redefines urban basketball.



June 20, 2007

Enjoy the test drive

The following guerrilla marketing campaign allowed consumers to "enjoy the Mercedes Benz test drive" in the comfort of their own car thanks to a "temporary" Mercedes star. The attached card then encouraged people to come in to the dealership and take an actual test drive in a Mercedes. This promotion was very nicely done and won an award in Cannes.





June 18, 2007

Ambient marketing public transportation

In Athens, Greece about 100 cars were covered with car covers with the copy "Today I took the tram." A very simple and effective guerrilla marketing effort to remind people to use public transportation.




via: adsoftheworld

June 15, 2007

Kleenex makes it personal

Kleenex redecorated a few public restrooms to make the users feel a bit "at home" and promote a new style of travel Kleenex. This is one of the few occasions when people take pictures of public restrooms because they found the experience to be positive.



June 13, 2007

Consumers guerrilla marketing for you

When consumers take marketing in their own hands and design ads and marketing for you, then you know that you have a great brand. Check out this great Mac iPhone video that showed up on youtube. It did not come from the Mac folks, but it looks so great it should be an official ad.
Expect to see it soon on website you visit, or an an e-mail friends will forward to you.



via: BrandNewDay

June 11, 2007

Great viral marketing

This is a great execution of an attention getting urban marketing for Nationwide Insurance. Plus it is done so well that the pics of this urban billboard are traveling around the internet like a virus.

June 08, 2007

Sticky ads

Pattex shows off the incredible strength of their glue by attaching official game balls to the banner ad, giving it the appearance that missed shots ended up getting glued/stuck on the Pattex board.

June 06, 2007

Smart banner placement

The following banner for the new Smart Brabus cars was placed quite smartly on a bridge. It shows of nicely that that new Smart Brabus got some extra power.



June 04, 2007