It is also nice to see that agencies come up with interesting guerrilla marketing ideas for social issues such as this one for "Don't drink and drive!"
May 31, 2007
May 29, 2007
Axe is pretty well known for various interesting marketing ideas for their deodorants and the guerrilla marketing effort below is also quite clever. The stickers utilize existing emergency exit signs and create that "irresistible smelling male" image.
May 26, 2007
The following video on youtube is a very good example of great guerrilla marketing / viral marketing for Ray Ban sun glasses. Very nicely done and only the "Never Hide" slogan in the dirty window identifies it as a Ray Ban ad. Plus of course the youtube title gives it away. Over 2,000,000 views.
May 23, 2007
May 21, 2007
A very nice execution of guerrilla marketing / urban marketing was done in Montreal, Canada for a specialty gaming shop called Game Buzz. Pacman shaped Game Buzz ads were placed in strategic locations throughout downtown Montreal to raise attention for this shop with 2 locations. Gamers now also had the additional fun to locate all the Game Buzz pacmans. :-)
May 18, 2007
May 16, 2007
May 14, 2007
Ever wanted your own beer or your own beer label? This Australian site lets you create your own label and we could not pass up the opportunity to have a Guerrilla Communication beer.
May 07, 2007
Samsung Mobile has an interesting new viral video on youtube to promote their new ultra thin millimetres phones. The video is done extremely well and will surely spread like a virus throughout the internet, but it would be smart if Samsung would have integrated the final destination site a bit more to the video. The static millimetresmatter.com site explains the video, but then goes straight to the commercial Samsung Europe site where no reference to the video can be found.
May 04, 2007
May 02, 2007
An interesting art meets urban marketing approach by German agency Serviceplan for client jobscout24. The signage just below the wheelbarrow plainly says "Head full of ideas and no job? Jobscout24.de". And yes, it is a sculpture, not a real person. :-)