April 30, 2007

Escalator guerrilla marketing

A great printer can spit out lots of copies in a short amount of time, and escalators seem to release steps in an endless rapid fashion aswell. An agency for Hewlett Packard thought to utilize an escalator for a nifty urban guerrilla marketing campaign to promote an HP printer.

April 27, 2007

We have flown the coop

An interesting Guerrilla Marketing campaign by Condor Airlines in Europe. Many businesses in Europe shut down for a few hours at lunchtime or a few weeks in the summer while they are on vacation and need signage about being gone. Condor supplies these businesses with signs that roughly say "We have flown the coop" but have no mention of Condor Airlines, but mention the site "weloveflying.com" which links to Condor. Nice

Since American businesses do not really shut down at lunchtime or for a few vacation weeks, this would not really work in the USA though.

April 25, 2007

Guerrilla Marketing the Sopranos

Here is a clever Guerrilla Marketing idea for the Sopranos on HBO. Some sarcastic people may think that people in NY may be too busy for this type of urban marketing, but it would be very hard to overlook an arm dangling out of the trunk of a cab.

April 23, 2007

Creating brand loyalty through guerrilla marketing

The author of this blog in action at the Ironman Triathlon World Championships in Kona, Hawaii. Passing out unique Litespeed engraved titanium salt and pepper shaker sets to athletes who earned their way to this big event aboard Litespeed bicycles created brand loyalty and a guerrilla marketing buzz.

April 20, 2007

Grolsch takes it to the street

Grolsch takes an interesting interactive urban marketing approach to promote the new look of the Grolsch bottle. "What is behind the refrigerator door? Well, let's look."
Very nice execution indeed.
Plus courtesy of viral marketing, the video is now spreading around the world.

April 18, 2007

Clever urban marketing

Well thought out urban or street marketing sometimes really takes off like this well thought out Reynolds Wrap placement and becomes viral.

April 16, 2007

A different approach to Guerrilla Marketing

Miranda July has a new book coming out and this online guerrilla marketing campaign featuring a "dry-erase" board is a different approach to get the word out. Very clever.

April 13, 2007

Accidental viral marketing

This is the type of accidental "viral marketing" most companies should avoid. Spotted by Scatter O Light in a NY subway, the Reebok ad pictured below has a nice spelling error and now travels like a virus through the internet. Oh my.

Plus the ad concept "Do it slow, at your own pace" is really questionable too.

April 11, 2007

We made it on the cover of Wired magazine

Today we were overcome with joy as our Guerrilla Communication company made it on the cover of Wired magazine. Well, it is actually a nifty guerrilla marketing campaign by Wired and Xerox which allows folks to create their own Wired cover on a small microsite.

April 09, 2007

Streetwise guerrilla marketing

A clever guerrilla marketing idea to promote the BC fencing championships was thought up by adding these coasters to the antennas of cars. Simple copy was the event and date. These car antennas certainly did look like the epees for fencing.

April 06, 2007

Guerrilla marketing a viral marketing campaign

Mentos has a new viral marketing microsite which allows visitors to create art by popping Mentos mints out of the packaging. This is quite a clever viral marketing effort, but we took advantage of it and added our own guerrilla marketing to that site. But in the end of course their viral marketing works indeed.

April 04, 2007

A non profit guerrilla marketing idea

In Europe money is raised for Unicef with a unique Guerrilla Marketing concept. Freezers in supermarkets are the places where the following images about "The children of Kashmir are freezing" are placed.

Very clever.

Agency: Dinamo Reklamebyra, Oslo, Norway

April 02, 2007

A frozen guerrilla marketing concept

Mc Donalds recently utilized a "cool" guerrilla marketing concept to introduce a new frozen coffee drink. With the help of the BBD agency, they strategically placed blocks of ice with blue coffee tumblers and the sign "coming soon" placed within.