March 31, 2007

DEF MINI Records

Check out Def MINI Records, a virtual (fake) record label launched by the agencies Interone Worldwide and .start (via

This guerrilla marketing site hasn't got any reference to MINI (just the name of the label) but features "new" bands who sing to celebrate the car and the lifestyle. Very nifty.

March 29, 2007

Onitsuka Tiger guerrilla marketing

Onitsuka Tiger recently launched a unique site which displays a mosaic shoe made of tiny images and image links to something Japanese on the web today. By clicking on tiles, visitors are then taken to one of the 150 Japan related websites crawled by the site spider. The links are updated every hour, and compose everytime a different shoe model which changes in the color palette according to the content linked.

Developed by the Dutch agency Woedend this viral marketing effort allows visitors to discover unique Japanese related websites. But most importantly, it is a nifty way for Onitsuka Tiger to have a buzz about the brand.

March 26, 2007

A nifty Guerrilla Marketing action

This nice guerrilla marketing concept was on a french blog site called Fubiz first and it is well worth showing here. Basically Sony was throwing a big launch party for their PS3 system at the Eiffel tower and all of a sudden this barge came cruising by promoting XBox 360.

Very clever