A closer look at guerrilla marketing and non traditional marketing concepts from around the world and a great platform to feature our own guerrilla marketing efforts.
December 31, 2007
Smart use of ticket space
To promote the Smart convertible in Spain, movie tickets had an image of a Smart printed on the backside. Once the ticket was ripped apart, a convertible Smart was revealed. Nice guerrilla marketing.
I am glad they are finally selling Smarts in the USA. Just recently saw one parked in my neighborhood.
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