December 20, 2007

Gelato guerrilla marketing

Italian bicycle saddle company Fizik figured out that nothing is sweeter in the hot Nevada desert than some fine Italian gelato. During the 2007 Interbike Outdoor Demo trade show they utilized some of their pro athletes dressed up as gelato artists, and in a nifty guerrilla marketing stunt passed out fresh cold handcrafted Italian gelato to parched trade show attendees. Matched up nicely in line with their hand crafted Italian saddles.

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