October 15, 2007

Timing is often everything

During a recent railway strike in Germany, Snickers took advantage of the situation with a nifty guerrilla marketing idea. They passed out snickers bars in pedestrian zones and near taxi stands with the slogans "If the railway strikes, we'll be just walking then" and "If the railway strikes, we'll be just driving then." Quick thinking and acting were crucial to pull this stunt off.

Agency: BBDO Germany



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