October 01, 2007

Pasta power, not doping

German pasta maker Alb-Gold recently infiltrated the cycling World Championships in Stuttgart, Germany with an interesting ambient marketing campaign. Doping in cycling has been in the news all over the world and so this play on doping is quite appropriate. They placed and handed out samples of their famous Spaetzle in key locations with the note: Red card for doping, use pasta power instead.

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