October 17, 2007

Ironman Hawaii guerrilla marketing

Almost 2000 athletes and several thousand family members, industry folks and media members gather each year for the Ironman Triathlon World Championship in Kona, Hawaii and it is truly an amazing event. This year www.coffeesofhawaii.com showed up with their floating Espresso bar trimaran on the swim course and passed out cool Coffees of Hawaii samples and water to swimmers during the week leading up to the race. Very nice non traditional marketing and talk about a captive audience.

The floating Espresso bar is out there

The coffeesofhawaii.com trimaran in all its beauty on Dig Me beach

This was well worth the long swim

Looks like rush hour traffic on the swim course

The well earned reward after a 700 meter or so swim

The bar is quite busy at times


  1. Keeps the posers away from the coffee. Nice

  2. Coming up again soon. Can't wait