A closer look at guerrilla marketing and non traditional marketing concepts from around the world and a great platform to feature our own guerrilla marketing efforts.
September 14, 2007
Wrangler mannequin army invades Paris
To promote the Wrangler brand in fashion conscious Paris, an army of 60 Wrangler clad mannequins was set up in trendy areas. This ambient marketing effort coincided with the Who's Next 2007 fashion show.