September 10, 2007

Ambient rough roads

An interesting ambient campaign for Ford in Chile utilized imprinted carpet material that looked like a rough road. Signs then told drivers that this is how a Ford Ranger would feel like if driven over such a "rough road." This guerrilla marketing stunt was apparently only done in extreme low speed areas to ensure safety.


1 comment:

  1. I posted on my blog too, because i think it's one of the best guerrilla marketing campaign that i saw in all 2007.