August 01, 2007

Wow that is a big straw!

A very nice guerrilla marketing campaign for the soft drink company Chino placed over sized straws around Italian cities. They were placed in fountains and other public spots to really get both the Italians and tourists alike very thirsty.

Agency: Enfants Terribles

1 comment:

  1. Hmm..i think this is a very clever way to make people even more thirsty on a hot day.. pretty unexpected too. But it kind of looks like the drink is coming out of the sewer or something, doesn't it? Take a look at my blog, i think you might be interested in some of the advertisements ive found.