August 13, 2007

Reverse graffiti guerrilla marketing

An interesting trend in guerrilla marketing / ambient marketing is selective cleaning reverse graffiti art. Basically the artists utilize existing dirty surfaces and clean through stencils selected areas. Found on walls, signs and streets.




Via

3 comments:

  1. Glad you liked the post - thanks for the linkback! Great collection/blog you've got here :)

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  2. I'm pretty sure GoGorilla Media does this kind of cleaning campaign here in the US. Super innovative and very cool looking.

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  3. The above pictures were taken in my home town of Leeds in the UK by the pioneer artist Moose... we have following in his footsteps but on a more commercial level of Reverse Graffiti

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