July 11, 2007

Wii guerrilla marketing

Nintendo's urban promotion for the Wii in Italy is a series of interesting wall displays created by a series of post-it notes. On the backside of each note is a message inviting the recipient to relive the 80's through some classic games available on Wii. The promotion is called "Wii'll not forget" and it is very creative guerrilla marketing.

Agency: Leo Burnett

via: Lo Spremiagrumi

1 comment:

  1. That is very nice and quite original.