June 20, 2007

Enjoy the test drive

The following guerrilla marketing campaign allowed consumers to "enjoy the Mercedes Benz test drive" in the comfort of their own car thanks to a "temporary" Mercedes star. The attached card then encouraged people to come in to the dealership and take an actual test drive in a Mercedes. This promotion was very nicely done and won an award in Cannes.


  1. What about them scratching the hoods of those cars?

    That is a potential trouble.

  2. Jaguar did the same thing.