June 20, 2007
Enjoy the test drive
The following guerrilla marketing campaign allowed consumers to "enjoy the Mercedes Benz test drive" in the comfort of their own car thanks to a "temporary" Mercedes star. The attached card then encouraged people to come in to the dealership and take an actual test drive in a Mercedes. This promotion was very nicely done and won an award in Cannes.
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2 comments:
What about them scratching the hoods of those cars?
That is a potential trouble.
Jaguar did the same thing.
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