May 26, 2007

Ray Ban guerrilla marketing

The following video on youtube is a very good example of great guerrilla marketing / viral marketing for Ray Ban sun glasses. Very nicely done and only the "Never Hide" slogan in the dirty window identifies it as a Ray Ban ad. Plus of course the youtube title gives it away. Over 2,000,000 views.

1 comment:

  1. Fake or real? Amusing for sure though.