May 07, 2007

Integrating a viral marketing campaign

Samsung Mobile has an interesting new viral video on youtube to promote their new ultra thin millimetres phones. The video is done extremely well and will surely spread like a virus throughout the internet, but it would be smart if Samsung would have integrated the final destination site a bit more to the video. The static site explains the video, but then goes straight to the commercial Samsung Europe site where no reference to the video can be found.

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