A closer look at guerrilla marketing and non traditional marketing concepts from around the world and a great platform to feature our own guerrilla marketing efforts.
April 09, 2007
Streetwise guerrilla marketing
A clever guerrilla marketing idea to promote the BC fencing championships was thought up by adding these coasters to the antennas of cars. Simple copy was the event and date. These car antennas certainly did look like the epees for fencing.