A closer look at guerrilla marketing and non traditional marketing concepts from around the world and a great platform to feature our own guerrilla marketing efforts.
April 02, 2007
A frozen guerrilla marketing concept
Mc Donalds recently utilized a "cool" guerrilla marketing concept to introduce a new frozen coffee drink. With the help of the BBD agency, they strategically placed blocks of ice with blue coffee tumblers and the sign "coming soon" placed within.