March 26, 2007

A nifty Guerrilla Marketing action

This nice guerrilla marketing concept was on a french blog site called Fubiz first and it is well worth showing here. Basically Sony was throwing a big launch party for their PS3 system at the Eiffel tower and all of a sudden this barge came cruising by promoting XBox 360.

Very clever

1 comment:

  1. Did you know that the Eiffel Tower at night (because of the light show) is a trademarked image subject to copyright laws - whereas photos of the Eiffel Tower during the day are public domain? Just an interesting fact I learned last week...