Political guerrilla marketing

Stumbled upon this great clip of TN governor candidate Basil Marceaux making his pitch during a Channel 4 News broadcast in Nashville, TN. This isn't a Saturday Night Live sketch, but is it some interesting political guerrilla marketing effort?



Someone please give Marceaux a comb and a gold necklace.



Thank you Jim Farmer

Walk, walk, walk but don't be a tool

If you had to walk across America, what would you wear? Would you be mostly concerned about your footwear or your pants? Mike is the dude in "Guy Walks Across America" and he opted to wear Levi's 501 jeans, a t-shirt and some casual sneakers. Sweat pants might have been more comfortable, but then Mike would have had no place to put his crap, plus he would have looked like a tool. Seriously.



Is this guerrilla marketing for Levi's? Who cares, it is nicely done.

Those Expendables

With the hype for the movie The Expendables in full swing now, it appears that some other expendables are making appearances in different arenas. The question though is, are Troy Aikman and Hulk Hogan doing the Rent-A-Center ads because they didn't make the movie cast, or is it the other way around?



Oh, to be famous. :-)

Chug that mug

No matter if you are on your way to or from the airport, a cold beer usually sounds like a refreshing idea. Airport transit buses in India had handles installed to look like beer mugs, all in an effort to promote the non-alcoholic Indus Pride beverage. Rumor though has it that some of these guerrilla marketing handles have bite marks from desperate travelers trying hard to get to the liquid inside.


Via: AdsOfTheWorld

Tour de France stunts

For almost 20 years now Didi Senft has been dressed up as the devil at various cycling events in Europe, but most people know him because of all his Tour de France appearances. Every year we also see new guerrilla marketing attempts by various brands and the Clean Bottle guy is new for the 2010 edition. Usually we see him up in the mountains in the background of the Tour de France TV coverage where he acts quite mellow. But excited and running alongside the race could mean stumbling, rolling down the mountain and taking out the peloton.

Lock it up

Very cute guerrilla marketing campaign for Smart cars in Canada utilizing oversized bike locks. But where do you put the lock when you are ready to depart? Good thing is that there is very little chance someone happens to come by with a really oversized Bic pen to crack the lock.


Via: paper-plane

Teach them early

We teach our kids all kinds of bad habits including overeating and physical inactivity, so why not introduce them to saggy pants early on in life?
Belgium's BelleRose denim campaign is most likely not meant to promote the saggy pants look, but we also don't always achieve what we set out to do.



Via: AdsOfTheWorld

In it to win it

It is not bad for a bike manufacturer to have 2 of the Tour de France favorites on their bikes plus it has the potential for some fun commercials. Specialized sponsors Saxobank and Astana and so Alberto Contador and Andy Schleck ride on Specializeds and they are clearly "In it to win it."



Will someone else be the laughing third?

The High Road

Don't really care about the NBA nor really about where LeBron James is going to play, but the statement made by Cleveland Cavaliers owner Dan Gilbert is kind of sad. Unless of course Dan Gilbert has just never ever walked away from any relationship before and is indeed practicing what he preaches. Plus the use of Comic Sans? Ouch.

Mentos to the rescue

Unlike the folks who ask for your chair, desk or stapler when you get fired, the Mentos Single Pack is promoted as "selfishness without guilt". But what makes the folks at Mentos think that people asking for your stapler etc feel any guilt whatsoever?

Via: AdsOfTheWorld

The Cool Hotline brigade

Don't frown when your beer isn't cold enough, just call the Grolsch Cool Hotline and you might experience a brigade of scooters with fridge side cars coming your way. The caveat here is that you need to live in the Netherlands to get that kind of assistance. With the Dutch having made the final in the FIFA World Cup, this guerrilla marketing campaign will most likely be very busy the next few days.



Via: Marketing Alternatif

Red Bull fun in London

Race car drivers very rarely get to experience their race rigs in a downtown setting and the bigger the city, the less unlikely it is. Red Bull though somehow convinced officials in London, England to let Mark Webber drive up to the Houses of Parliament and simulate a pit stop there. Vrooom vrooom.



It must have felt a bit lonely though for the Red Bull crew. Especially when compared to the crowds at an F1 race.

The beginning of the flood

With the iPhone4 now in consumers hands it was only a matter of time before we would see the first film shot and edited on the new lust gadget. Michael Koerbel and the crew at Majek Pictures did exactly that with "Apple of My Eye" before most folks even had a chance to figure out how their new phone actually works. Now let the flood of consumer guerrilla marketing efforts for the iPhone and themselves begin.



Ice cream and model trains go well together.

Can't we all just get along?

If lions and zebras can get along then why shouldn't we all get along? Apparently it is all about attitude and positive thinking. So next time you on a trip and end up in a shady neighborhood, embrace the person who looks most dangerous too you. Just be sure you have Traveler's Insurance.



Isn't this too cute?



Via: AdFreak

Good things come in small packages

Interesting business cards are still a great way to promote a business, service or product and that won't change any time soon, despite technological developments along the lines of bump. Carlos Amodeo of Tam Cargo in São Paulo, Brazil seems to understand that and with the help of agency Y&R he now has a good guerrilla marketing item in a small package - and a business card of course.

Via: AdGoodness

Bite on this

To promote their VitaFresh refrigerator technology and the claim that items stay fresh longer, Bosch is featuring some interesting items in that campaign. For some reason I am now very hungry for a Sabertooth Filet, or maybe not.

Go Bavaria go

With all the interesting PR Bavaria Beer recently received at the FIFA World Cup in South Africa for their guerrilla marketing activities, we thought we should give them a little shout out too. Go Bavaria go, or maybe just Proost.

Hand writing emails

Pilot lets you now experience hand written emails through a new site that should be especially interesting to folks with nice penmanship, and maybe less so to people who can't even decipher their own writing. S go and surprise a loved one with a nice email!



How beautiful is your penmanship?

Via: Marketing Alternatif

Delivering Steve Nash

CBS sports worked seemingly very hard to get NBA super cool dude Steve Nash to the FIFA World Cup in South Africa. Maybe not exactly the way one would expect but hey, Nash isn't very needy. Give him a gluten free bagel and he is good to go. Follow the adventures of Steve Nash here or maybe on various guerrilla marketing blogs. :-)



It is good that Steve Nash isn't a high maintenance person


Via Simon Whitfield

VW Fast Lane fun

We all know life is more fun in the fast lane and that is especially true on the Autobahn in Germany, unless of course there is a traffic jam. So VW duplicated that fast lane Autobahn fun with a Fast Lane slide at the Alexanderplatz subway entrance in Berlin.



Volkswagens apparently only go fast one way / downhill. :-)


A quick FYI for Americans, the fast lane isn't for SUVs, minivans and pickups to hang out. :-)

Air please, just some air please

We are obviously supposed to desire a Sony Ericsson phone and various other products and services when we watch freediver Guillaume Nery descend into Dean’s Blue Hole, the 2nd deepest blue hole in the world at 202 meters (663 feet) on a single breath. But somehow air, air, air is all we can think about. :-)

A stunning video nonetheless.



Nery isn't even in a hurry when he reaches the bottom of Dean's Blue Hole

What Are You Made Of?

Billboard Magazine in Sao Paulo, Brazil let people in some night clubs dial a digital billboard to show what they are made of. Users picked musical influences in red, blue and green and these snapshot were then uploaded to flickr. Very nice guerrilla marketing stuff indeed.

Agency: AlmapBBDO



So dial and see what you are made of.

Smile, you are on iPhone 4

The new Apple iPhone 4 has a feature called Facetime and it'll allow people to really communicate with folks on the other side of the country or the globe face to face, as long as all parties involved are on Wi-Fi. Did we really need more convincing that we want to get the new iPhone? The video below is directed by Sam Mendes.



Well, did you shed a few tears while watching this?

More fighting words

So MINI USA has challenged Porsche USA to a race at the Road Atlanta track on June 21st. The MINI Cooper S versus the Porsche 911 Carrera S, a car with more than twice the horsepower of the Cooper S. The car forums are already buzzing with chatter about this audatious challenge. What does MINI USA have up their sleeves? Is there some trick play going on? We think it is possibly just a nice marketing concept. :-)



In addition to a facebook page along those lines, MINI USA also placed an ad in the NY Times.



At this point the author has to reveal that he drives a MINI Cooper S.

Via: AdFreak

Balloon fun

What do you get with a balloon and a bunch of Dyson air multiplier fans? Some real entertainment value and most likely the peace of mind that the Dyson fan won't hurt things you care about. Now how long before we see someone or something climbing through the Dyson?



So much fun, so few Dyson air mulipliers in a home

Shut Up Already

Shut Up Already was the topic of last night's Beancast marketing podcast. Bob Knorpp had assembled Jonah Bloom of Breaking Media, Duane Forrester of Microsoft and Angela Natividad of Hypios and Adverve fame and yours truly to discuss the BP PR nightmare, social media spending, online shopping love or not, twitter ads and much more.

Check out the Beancast podcast right here.


And wow, it seems the "say hey" days are well in the past.

Rise up

When you shower with Axe Rise Up shower gel in the morning you never know what else you might rise. So do watch this French guy closely to see what else might rise.

Poison apple

Beware of the poison apple, because even a super hero like Flash might fall victim to this very seductive fruit. We snagged one of those shirts from woot and look very much forward to have it in our hands. But we do feel bad for Flash. Godspeed.

BIG in Zürich

While walking through downtown Zürich, Switzerland we stumbled upon a little guerrilla marketing activity for the BIG stores in Zurich. We assume that the tag line "Life is a runway - BIG - only in Zürich" was pointing locals and tourists in the direction of one or more of the stores. But where were the models? :-)

Them fighting words

A little while back Google put together a spot to show the speed of the Chrome browser. Opera now spoofed that spot featuring 2 Bjorn Borg wannabes to show how fast their browser is compared to a potato. Darn, Opera is one fast browser.



A super high tech setup indeed.

Via: mashable

A Go Beyond Borders update

Late last year during the 20th anniversary of the fall of the Berlin wall, CNN used the occasion to promote their Go Beyond Borders slogan. 40km of red tape with the CNN slogan was placed where the wall used to be, and information boards reminded bystanders of the history that had occurred there. Furthermore, the tape artist El Bocho created some memorable scenes. The agency Heimat in Berlin now has finished the case film for the CNN Berlin Wall Tape Art Project.



It is good to see when work is not only self serving, so kudos to Heimat and CNN.

Bashed in window marketing

In the pedestrian zone in Zurich, Switzerland we noticed people fixated on the shop window of the Goldschmied Schulter, and it looked like someone had tried to break into the display window. But once you stepped up to the goldsmith shop window and touched the glass it became apparent that the broken window was on the inside and only there for guerrilla marketing purposes. This has been done before for sure but the little trick still seems to work, plus it makes more sense in Europe where jewelers and goldsmiths actually leave their goods in the windows 24/7.

An interesting future

The 3-minute Nike film “Write the Future,” takes people on an amazing journey that dramatically captures moments when a single pass or one strike in soccer brings a nation eternal happiness, while bringing others to their knees. Directed by Alejandro G. Iñarritu it shows all the passion of soccer / football. Now FIFA World Cup come already.



But no worries, this blog isn't only about soccer / football moving forward

Time to swap

At the end of big soccer matches teams often exchange jerseys, and in honor of the upcoming FIFA Soccer World Cup, Budweiser is playing on that theme. So go on and swap, but make sure sure the swap is even.



Soccer jersey swaps? Sure.

Getting bang or your buck on Google

What do you think $6 will buy you on Google? For Alec Brownstein that amount of money spent on Google keyword helped him land a job at the advertising agency Y&R in NYC. Understanding that many Google savvy folks "Google themselves", Brownstein bought the names of 5 creative directors he was interested in working for/with and ended up with 4 interviews and 2 job offers. Now that is bang for your buck.



Search and you shall find.


Via AdFreak

Fast versus Fast

With the soccer World Cup in South Africa coming towards us with giant steps, the homages to soccer are reaching a fever pitch. Adidas has now jumped into the fray with Fast vs Fast. Even if you don't care about soccer / the real football, one must admit that this work is quite beautiful.



Bring on that soccer World Cup already. Enough with the teasing.

Run Forrest Run

Most people would think that only god can walk on water, but some European dudes want to prove that they can run on water thanks to their waterproof Hi-Tec shoes, positive attitude and determination. Why these confident guys still have to wear wetsuits to walk/run on water though is a bit of a puzzle. After all, they have confidence, determination and the miracle shoes. So they should be able to do this in their boxers, or in their case - banana hammocks. But independent of that detail, this little guerrilla marketing stunt already has about 1.5 million views.



Run Forrest Run


Via: AdsOfTheWorld

Re-freshing B cycle idea

Pepsi is giving away $1,300,000 each month to fund great ideas and you can vote on the Pepsi refresheverything site for your favorite projects. Currently in the running for a $250,000 grant is the Denver B cycle program and you can vote for the "Start a two-wheel revolution here - magic bikes for your body and mind" program here. Plus you can also see what other refreshing ideas intrigue you, and hopefully get you Pepsi thirsty.



The clip below explains how the system works.

Getting ready for the Soccer World Cup

Well, the FIFA Soccer World Cup is coming to South Africa in just about a month and Igor Martinovic from NY made his directorial debut with this stunning spec spot for Adidas on a beach on Long Island with a group of New York City kids. We are inspired - so let the games begin.

Adidas Hi Res from igor martinovic on Vimeo.

The making of the Ant protest clip

We recently posted a clip about an interesting ant protest against Baygon insecticides, and now we stumbled upon the making of that video clip. Basically a how-to do your own version of this ant protest. Or do you need any help with ant guerrilla marketing?



But do make sure that no ants get insured when doing this.

Sing it out loud

A new spot for Gatorade is all about the Evolution of the sports drink and is nicely done indeed. It is actually hard to imagine that coaches didn't always get showered with Gatorade buckets at the end of a winning game, or that endurance athletes used to be content with water and bananas.



But not all is as old as it appears. :-)



Via: AdFreak

What a cute tutu

This very nice guerrilla marketing idea for ballet lessons at Vivianne's Studio is actually a few years old but still makes a lot of sense today. Similar concepts have been executed for a dentist, piano lessons and a circumcisor, but in each case the execution was customized and spot on. But does anyone know where Vivianne's Studio actually is / or was?


Via: Marketing Alternatif

Men with unique talent

A new talent show has quite a few men performing various unique talents, but unlike Dancing With The Stars and American Idol, this Men With Talent show seems to appeal to a more male audience. Very interesting indeed.



The song these guys played almost makes you cry even though it is apparent by then that it is all just an excellent marketing stunt by Heineken.

Don't just stand around and watch

Violence against public service employees is apparently a growing issue in the Netherlands and a very nifty interactive billboard brings awareness to that fact and encourages people to act / do one or more of 4 suggestions to stop that vicious circle.

Agency: N=5 Netherlands

Just take your clothes off

On this Earth Day everyone should do something to help the planet and ideally we should think about it on other days too. Axe has an idea to help secure our water supply and they are encouraging folks to take their clothes off and shower together, thus saving valuable water. Go group shower, go Earth Day.

Just an awesome day

What is not to love about the sun, surf, flaming tennis balls and a carefree nature? A new "Awesome Day" commercial of K-Swiss represents all of that in a spot directed by Keith Schofield, with a choir of young SoCal students performing California Sun.



Now go out and have an awesome day, in K-Swiss shoes of course!

Moving packages efficiently

Very nice advertising campaign for FedEx. There is no doubt what they are saying with this very series of images. With the current Eyjafjallajökull situation we wished that moving packages and people would be as efficient and painless as that.



Via: Fubiz

Guerrilla marketing or hoax?

Sam Ewen recently stumbled upon these New Balance sneakers in New York City. There are all kinds of urban myths about what it means when you come across sneakers hanging from a utility line, but not so many about shoes hanging from a traffic signal. But now we are curious if this is guerrilla marketing for New Balance or just a practical joke?


Via: Sam Ewen

A serious ant protest

We might all be not so happy about insecticides but can you really imagine how ants feel about that stuff? It seems some ants are specifically mad about the Baygon brand in this guerrilla marketing stunt. Interesting for sure is that we have real ants and real protest boards staring in this clip. Go ants.



Hopefully we can hire these ants for some marketing activities sometime soon

Realistic training is key

When your are preparing for any kind of race or event it is very important to get your training done in a realistic environment. Several years back a fun video that depicts the rigors of triathlon swim training was created, with the notion that you need Clif Bar to sustain that kind of energy. There are several versions of this clip on youtube, with this one having 250,000 views. Word on the street is that this video isn't an official commercial but a guerrilla marketing effort by a sponsored athlete.

A very cozy subway station

A nice Ikea marketing stunt made a Paris subway station quite cozy for commuters and visitors alike. Comfy sofas, wooden flooring and splashes of color changed the ambience of the Opera station in Paris quite a bit and now you know how to make your subway station (or home) more spiffy.